Germany, or the UK first?
Work · Board of 3We sell HR software to 40-person companies: $1.1M ARR, all in the UK. A German reseller wants an exclusive deal for next year. Take it, or go deeper in the UK first?
Chief of staff
This is a board call: The Strategist, The CFO and The Skeptic. Each researches alone first, then they react to one another — and on a decision, two of them take opposed sides.
The StrategistCompetitive Expert
The CFOFinancial Controller
The SkepticRisk Assessor

Asked first
Has the reseller sold software like yours before?
Yes, in HROther softwareNot really
The board’s call
Go deeper in the UK this year, and offer the reseller a non-exclusive pilot in one German region instead.
Germany adds works-council rules and German payroll to the product, and an exclusive deal hands the market to a partner you cannot yet measure. A one-region pilot shows within two quarters whether the demand is real.

The Strategist disagreed
“A competitor takes Germany while you wait. A non-exclusive offer tells the reseller you are not serious.”
Board of 3 · up to 135 credits on the card · an example, not a recorded run








